Brand Management: Creating and documenting brand standards, determining and writing operational standards, writing a brand book
Failure & Demand Follow-up Management: It is the planning and organization of processes related to the correct management of all kinds of malfunctions and requests from in-house guests. Data collection of guests: In today's world where big data and data are everything, it is an application where we will find the answer to the question of what information we need from guests and why.
Collecting Comments: It is a method of collecting comments that will increase the brand's reputation in online channels, especially through courtesy calls and c-out calls made with guests, especially when they are in-house, and through dialogues throughout the day.
Offline & Online survey management: Nowadays, it has become very difficult to get feedback from satisfied guests. A guest who is not satisfied with the NPS and Quick Survey applications we do without boring them can reach them while they are still in-house and we can turn this situation to our advantage.
Customer segmentation: Macro and Micro segmentation, which we do with the RFM method, is today the most important customer segmentation application.
Loyalty program design and management: It serves to create and follow the most accurate loyalty program by looking at the data specific to the needs of the institution.
Call Center Operation: If there is a call center suitable for the institution, it aims to use it correctly for sales and marketing purposes, or to establish the system from the beginning.