Berfu TEKBAŞ is a Hotel professional with 18 years of national and international experience. He is also a Veterinarian and specialized in genetics.
Berfu TEKBAŞ started the hotel industry with the 5-star LaresPark Deluxe Hotel with 550 rooms and operated by Ciner Holding in Antalya. He worked as CRM & Brand Management Director at Rixos Hotels, Steingerber Hotels, Vogue Hotels, Private Anadolu Hospitals, Paloma Hotels and Fibula Travel, respectively.
Areas of expertise; Customer Relationship Management, Customer Experience, Analytical CRM, Data Architecture, Data Mining, Loyalty, Segmentation, Customer Behavior by Generation, Churn Analysis, Customer Segmentation with RFM, Cost Based Complaint Management, Reputation Management, Call Center design, installation and operation management, Health & Safety, ISO systems.
By managing the CRM project with crowded teams for many years, he established systems in many hotels, agencies and health sectors and provided training to thousands of people. He was invited to many organizations and talked about both "CRM" and "Digitalization in Tourism". He believes that hotels will one day understand the data and understand how important it is to generate revenue from data.
