Calculating the Operations Budget of the Hotel Sales and Marketing Department
The duties of the sales office are to calculate the expenses of its own department, to predict the marketing activities of the hotel, to forecast the sales plans and revenues. Sales and marketing are different branches. Marketing in the sales office is a long process in which the hotel and brand image is created, from the preparation of the hotel's visuals to the preparation of press releases, social media posts, and advertisements. While preparing the hotel budget, it is essential to study marketing activities and sales activities separately. The important thing in marketing activities is to create a brand, to ensure the superiority of the hotel in every market where it can be found with brand awareness. The source to be used while preparing the hotel budget is the past year. The sales office strives to integrate the past one year period into the new one. According to the previous year's data, income and expenses are determined and applied to the new year. While preparing the sales department budget, the department manager does not do this job alone. While the department is preparing its income and expenses, it should also take the opinions of its sub-units. Categories such as how many rooms will be accommodated in this period, what is the average room fee, and how many guests come from which masses should be made and detailed. Room revenues, restaurant revenues, meetings, events are estimated by comparing and adjusting the previous year's data. Full months or quiet months, special days, holidays and promotions are taken into account if the room rates will be sold for a different price on these days. Special day organizations held in the previous year, the number of meetings and their fees are calculated as an estimate. If there are new works and agreements received or planned to be received, they are added. For the new budget period, national, economic and political due diligence, the impact of the sector and rival hotels should also be taken into account. Calculations are made on the fact that accommodation in the city during the year in big concerts, meetings, organizations or events will contribute to the hotel budget, even room service revenues and the number of guests to be hosted in the restaurant.Yiyecek içecekle ilgili gelirleri hazırlarken bölümün müdürü ile destek ve fikir birliği yapılması bütçe için önemlidir. Satış ofisinin bütçelenen gelirleri; oda gelirleri, marka işbirliklerinden gelen yer ayırtmalar, otelin internet sitesi aracılığıyla rezervasyon yaptıran misafirler, kapıdan gelen müşteriler, özel davetler, otel restoranında yapılan kahvaltı, öğle yemeği ve akşam yemekleri, oda servisi gelirleri, promosyon gelirleri, aktivite satış gelirleri, diğer gelirler şeklindedir. Satış ofisi ve pazarlama giderleri ise ofis dışındaki yol ve harcama giderleri, el ilanları ve broşürler, promosyon sitelerine ait ödemeler, markanın satış komisyonları, çalışan maaşları, otele ait fotoğraf çekimleri, dekorasyon giderleri, ajans ödemeleri, ücretsiz ikram ve indirim giderleri, misafir transfer ve taşıma giderleri şeklindedir.
