WHO IS MEHMET YÜCE AND WHAT IS THE TARGET?
I have been working in the Tourism and Hotel Management industry since 1995. As a tourism professional who is in love with my industry and my profession, I spent 18 years as a senior manager. While following the trends in my working life, I also invested in my personal development. While following today's changes, I saw that the hotel management is constantly renewing itself and the guests are keeping up with this change very quickly. I have been providing Professional Consulting services for more than 5 years in order to guide those who will make new investments or renovations of existing hotels, how the needs of the guests have changed, which application will be more effective in which investment. Within the scope of Hotel Investment and Management Consultancy, which I established under my own name in 2015, I chose to guide investors so that they can make the right investment with the right project. I share my experience and knowledge for anyone who humbly asks for support, sometimes as friendly advice and sometimes as expert opinion. Unfortunately, both our city and our country are full of wrong investments made with wrong directions. In my opinion, it is essential that these capitals, which are our national wealth, are planned in the right way at the right time with the right purpose and turned into sustainable healthy investments.
Again, I have created a hotel brand, which is my own project, in economic and sustainable conditions for both the investor and the end user. I put the first investment of our ROOF HOTELS brand, ROOF 264 HOTEL, into service in my hometown SAKARYA in December 2017. Thus, I became a hotel investor and operator.
My goal is to carry my local brand to an international platform and to keep this investment, which will be the trend of the future, alive in the distinguished cities of my country.
I will be pleased to meet on a common ground by bringing together all investor suppliers and personnel involved in the tourism sector.
How would you describe MY Hotel Investment and Management Consulting?
MY Hotel Consulting is a company that we provide consultancy services for new or existing tourism investments, with my expert, experienced and innovative team, inspired by my more than 25 years of tourism experience that I am the founding president of. With our hotel management and investment consultancy services, we provide companionship to investors for the development of hotel projects and ongoing processes starting from the investment decision stage.
Why might businesses need consulting? What services do you provide?
The investor's need for qualified information for a newly established tourism business
• Services related to investment incentives and support programs that the enterprise can benefit from
• Services for management consultancy needs of an existing business
• Services for the personnel training and evaluation needs of businesses
• Investment integration processes with national - international hotel brands
• New Architectural design and project/renovation processes for investment
• Works for the evaluation and development of the hotel's online - offline sales processes / directing the marketing processes in the most appropriate way
• Implementation of customer relations and loyalty programs with appropriate infrastructure and offering social networks and web solutions
We offer the most appropriate consultancy service to Hotel Investors with our expert staff.
If our investors want to receive free support during the check-up process, it is sufficient to contact us.
We are ready to serve with our expert staff to serve the operators and investors who are planning to make a new hotel investment or are thinking about how to make their existing investments more efficient.
How to Succeed in Hotel Investments?
What are the mistakes and suggestions made by hotel investors?
The first thing to consider in hotel investments is location. This is where our investors make the most mistakes. Many investors want to invest in a hotel on the land they own. Instead, what needs to be done is to consider investing in the most suitable land for the hotel. If necessary, the investor should sell the land he owns and make the right investment by owning the most suitable land for the hotel investment.
The first item to follow is the feasibility of investment. If the data obtained satisfies the investor, this investment should be started. Here, it is clarified that the investor has a budget suitable for the economic situation and the hotel investment that needs to be made.
In addition, the size, star, capacity and units of the hotel desired to be owned should be evaluated in parallel with the hotel needs of the region. How long the investment will return, is one of the issues that should be determined at the beginning of the project, as well as the investment costs and duration.
What are the advantages of hotels getting stars?
In hotel investments, the star and classification should be clarified at the project stage. Star hotels affiliated to the Ministry of Tourism will not only give confidence to the guests, but also will have an understanding that will constantly update itself and leave its competitors behind thanks to the inspections. In addition, the number of stars and quality certificates ensure that the hotel is preferred by agencies and corporate companies.
Why is it important and necessary for hotels to agree with National and International brands?
It is important that hotel investments agree with global brands during the project phase or the ongoing operation phase. But it also has a math. As a result, all hotels are built for commercial purposes. It is very important to work with global brands, especially in city hotels. Capacity information is very important to make this decision. After a certain number of rooms, agreements can be made with brands.
The answer to the question of which brand should be signed is revealed after the competitor analysis in the region and the comparative feasibility report to be made in the brand selections.
The first criterion that hotel customers look at is safety and standards. My advice to hotel investors is that if they do not plan to create their own hotel chain, they should make an agreement with a global brand and own a hotel that provides confidence for customers and the operator.
As MY Hotel Investment Consultancy, we help investors with all the brands we are accredited to make the right decision in all these processes.
Are there incentives for hotel investments? Does MY Hotel Investment Consultancy support this issue?
There are various incentives and grants offered by the government for new investments and ongoing businesses. As MY Hotel Investment Consultancy, we offer all incentives to our investors by evaluating criteria such as the region where the investment is located and the size of the investment. In this process, our consultancy company provides the required certification services in the fastest and most accurate way.
Finally, what is your message to Hotel Investors?
Hotel investors, unlike other investments, are investments that require very high costs from the beginning of the project. Please request the feasibility of your investment from consulting firms before starting the project and spending millions of lira. Take this feasibility report before you even hammer a nail and make your investment accordingly. Approximately 80% of hotel investors in our country are business people who have achieved success in different sectors who did not own hotels before. In order to continue this commercial success in your new hotel investments, it is very important for a successful investment to get support from consultancy firms that are experts in the sector. As MY Hotel Investment Consultancy, we offer free preliminary information to all investor candidates. Our biggest goal is to make the hotel investments made and to be made in our country correctly, to contribute to Turkish Tourism and to ensure that these capitals, which are our national wealth, are not wasted.
